If you’ve just started your first solo business, try these tactics to finding your first customer:
- Post your goals on social media. Accountability works wonders.
- Create genuine connections with people by DM’ing similar solopreneurs on Twitter/X asking questions about their business and journey. Be authentic and don’t lead with a sales pitch. The goal is to plant seeds early on as these connections pay dividends down the line.
- Test your offering with a free or low cost package. I started out by offering Founders Owl consulting at just $7. This helped build trust, credibility and vital feedback to improve my services early on.
- Share screenshots of first sales with 1-3 tips that speak to your audience. What would you have done differently? How can they copy the best bits? What lessons have you learnt? This builds momentum.
- Reply to peoples posts about problems you can solve. The public nature of this will will increase your exposure and may lead to a direct sale.
